SR Crafts Creations
"Empowering artisans, preserving heritage, and building sustainable livelihoods."
Established 2024
SR Crafts Creations Pvt. Ltd. (SRCC) is a pioneering entity in the Indian handicrafts sector. Supported by the Sustainable Development Foundation, we explore commercially sustainable models for livelihood generation through policy advocacy, innovative design, and direct market access.
The Indian Handicraft Sector
Despite being a vital part of the Indian economy, millions of artisans face middlemen exploitation, lack of modern design, and financial constraints. SRCC is uniquely positioned to bridge these gaps.
Key Challenges We Address:
- • Market Access & Middlemen Exploitation
- • Lack of Modern Design & Infrastructure
- • Inadequate Training & Financial Constraints
Market Facilitation
Direct access to national and international markets, bypassing traditional barriers.
Eliminating Middlemen
Direct connections ensure artisans retain maximum profit and fair wages.
Design Innovation
Blending contemporary trends with traditional Indian craftsmanship.
Capacity Building
Professional training in business and production management.
Resource Support
Access to quality raw materials and modern infrastructure.
Financial Inclusion
Facilitating credit access to help artisans scale their operations.
Policy Advocacy
Engaging with regulatory bodies to create a supportive craft ecosystem.
Our Board of Director
Mr. Sabyasachi Routray
Managing Director
A visionary leader with a profound commitment to India's handicraft development. Mr. Routray brings wealth of experience in social work and rural development, steering SRCC towards its mission of artisan empowerment.
"Under his guidance, SRCC has successfully implemented initiatives in policy advocacy, crafts-based entrepreneurship, and capacity building, ensuring impactful and sustainable interventions."